Nature’s Logic CEO’s Advice to Retailers on Sustainability
Nature’s Logic CEO shares information about how to create and implement a sustainability program. First and foremost: you don’t have to go at it alone. He reviews the array of options and assistance already available to help retailers be more sustainable right now.
June 1, 2021
Nature’s Logic and eShipping Achieve Carbon Neutral Distribution
Trade and business media were eager to cover the news that Nature’s Logic and its 3PL partner, eShipping, have achieved carbon neutral distribution for Nature’s Logic products. While many brands are simply announcing their goals in this area, Nature’s Logic and eShipping are proud to have accomplished this goal.
Pet care site Pet Helpful provides a round up on foods that have never been recalled and provide an abundance of heart-healthy taurine to help pups avoid issues with DCM and other heart problems.
May 25, 2021
Forbes, with more than 30 million readers per month, asks tough questions about pet food sustainability and Nature’s Logic CEO David Yaskulka’s gives his honest answers.
May 16, 2021
Elephant Journal, a hip site targeting more than 235,000 millennials a month, featured Nature’s Logic and its 100% natural, NO synthetics benefits. The article was widely promoted on the Elephant Journal web site, social channels and e-newsletters, inviting readers to sign up for a free bag of Nature’s Logic Distinction.
May 16, 2021
Chief Executive Magazine
Nature’s Logic CEO Talks Sustainability with Chief Executive Magazine
Chief Executive magazine invited David Yaskulka, CEO to share best practices for sustainability with its nearly 50,000 executive level readers who span across industries. The story was republished on SmartBrief, which reaches 300,000 business executives.
April 27, 2021
Leading climate and environmental web site, Grist, shared the topic of synthetic vitamins in pet food with its 209K envrionmentally-minded readers. The story explored the similarities between the use of supplemental vitamins for humans with that of pets, illustrating how Nature’s Logic 100% natural with no synthetics is not only possible but recommended for bioavailability and overall health.
March 3, 2021
Mind Body Green
Mind, Body, Green, one of the leading media platforms for mindful living, included Nature’s Logic in an article helping its more than 740K monthly readers be more eco-minded pet parents. 100% natural pet food, packaged with Certified Plastic Neutral bags made with 100% renewable electricity topped their list of ways to be more eco-friendly when shopping for your pet.
February 8, 2021
Nature’s Logic Membership in ASBC Gains Media Attention
Nature’s Logic announced via press release that it was the first pet food brand to join the American Sustainable Business Council (ASBC). The release was distributed over the newswire, resulting in 137 outlet pick-ups with an audience of 113M including outlets like Environmental Leader, the Circular Economy and Pet Product News, as well as garnering robust attention on social media.
Nature’s Logic Environmental Survey Gets Widespread Coverage
- Yahoo – Most Americans Believe Climate Change Will Have a Serious Impact on their Lives in the Near Future.
- MSN – Americans are Worried About Climate Change
- NBC/King 5 – Americans are Worried About Climate Change
- Fox – See How Americans Feel About Climate Change
- Daily Motion – Survey Shows Americans View on Climate Change
- One News Page – Americans Worried About Climate
- National Parks Traveler – Survey Shows Consumers Worried About Environmental Degradation
- Study Finds – Americans Going EcoFriendly for Pets
Nature’s Logic made the list – the nice list, that is! Several leading environmental influencers featured Nature’s Logic during their holiday “sustainable gift” coverage.
Kathryn Kellogg (@gozerowaste)
Going Zero Waste – 20 Gift Ideas for Conscious Consumers
Jessica Clifton (@impactforgood)
Jessica Carpenter @jessleecarpenter
2020 Sustainable Gift Guide
Video – Sustainable Christmas Gift Guide
Clean Food, Clean Energy Wins Best Campaign of 2020
Pet Product News Names Distinction an Editor’s Choice Award Finalist
Nature’s Logic Distinction Grain-Free is named Pet Product News Editors’ Choice Award 2020 finalist. Among the year’s “best new products,” which “are most worthy of sitting on your store’s shelves?” We are honored to be featured. Winners are announced in early 2021.
Editors Choice Awards Finalists
Pet Age Honors Nature’s Logic CEO with Icon Award
PetPet Age Magazine honored Nature’s Logic CEO David Yaskulka with an Icon Award recognizing “the leaders who are driving our industry.” Past Icon Award winners include chief executives of Earth Animal, Natural Balance, WorldWise, Southeast Pet, Pet Industry Distributor Association, KONG, World Pet Association, American Pet Products Association, Mars Petcare, Pet Living with Kristen Levine.
Three of Yaskulka’s interview answers:
- What do you feel is your biggest contribution to the pet business and/or pet owners?
Showing how exemplary corporate social responsibility is good for business.
- How would you describe your leadership style and how has it shaped your success?
At Nature’s Logic, I’m blessed to work with people who know much more than I do. I try to make sure their hard work helps create the world they want for themselves, their children and their community.
- What is the biggest issue that needs more attention from the pet industry?
Pet Food Brands Deliver What Consumers Want
Nature’s Logic was featured by Pet Age magazine as one of the top brands “delivering what consumers want.”
PR Wires Share Nature’s Logic Inc 5000 and Sustainability Top-20 Awards
Over 140 news outlets reaching up to 110 million viewers shared Nature’s Logic’s announcement of two national awards — being named to the Inc. 5000 list of America’s fastest-growing companies (ranked #251 in Consumer Products and Programs), and the Top-20 Positive Impact Companies for sustainability by the Pet Sustainability Coalition.
Outlets included PR Newswire, Yahoo Finance, MarketWatch, Morningstar, 40 newspapers, and dozens of ABC, NBC and CBS affiliates.
Little Miss Flint Wins Nature’s Voice Award
13 year old media darling, sustainability advocate and future presidential candidate Mari Copeny, known as Little Miss Flint, was recognized with a GreaterGood.org Nature’s Voice Award, sponsored by Nature’s Logic. The award was covered by MLive.
Nature’s Logic and GreaterGood.org Launch Nature’s Voice Awards
The inaugural Awards aim to amplify the voice and impact of sustainability advocates across the globe — seeking exceptional voices for nature from individuals, nonprofits and businesses across all categories, including pet and animal welfare.
PSC Names Top-20 Most Sustainable Pet Brands
Nature’s Logic is proud to be named one of the top-20 pet brands for sustainability, based on a large rigorous set of verified metrics aligning with the United Nations Sustainable Development Goals.
Nature’s Logic Named to Inc. 5000, America’s Fastest Growing Companies
Nature’s Logic™ was named to the Inc. 5000 List of America’s fastest-growing privately held companies, ranking #251 in Consumer Products & Services. This puts Nature’s Logic in impressive company, joining Intuit, Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Clif Bar, Pandora, Patagonia, Oracle and other notable Inc. 5000 List alumni.
Nature’s Logic Expands Marketing Team, Names Golon VP
Nature’s Logic has multiplied its marketing team, and appointed industry leader Caroline Golon Vice President, Marketing. Golon is focused on growing Nature’s Logic through unique consumer campaigns and retailer support. To further promote retailers’ curbside and home delivery programs, and Nature’s Logic’s mission of environmental sustainability, the brand has added new marketing team members who are industry experts in social media, web development and design, digital design & packaging and public relations. “We’re funneling the profits from our growth into marketing,” said CEO David Yaskulka.
Nature’s Logic Named a Top-20 Most Sustainability Pet Business
Nature’s Logic’s was named one of the Top 20 Most Sustainable Brands in its industry by the Pet Sustainability Coalition. PSC honors the pet industry’s 20 most sustainable brands based on a rigorous set of metrics – ranging from use of renewable energy to how a company treats their employees — verified by PSC’s experts, and aligned with the United Nations Sustainable Development Goals.
“Eat Your Vitamins” Nutritionist Promotes Nature’s Logic
Mascha Davis, the human nutritionist, media favorite and author of Eat Your Vitamins promoted the pet food that most closely matches her nutritional philosophy.
Nala Cat Promotes Nature’s Voice Awards
The most famous cat on Instagram promoted the GreaterGood.org Nature’s Voice Awards, sponsored by Nature’s Logic, to her 10 million social followers.
Nature’s Logic Distinction Trial Coupon Goes Viral
Only redeemable at independent brick and mortar retail, the coupon was promoted in Mother Earth News, Natural Awakenings, FreetheOcean.com and dozens of additional sites, yielding tens of thousands of downloads.
Dogster Offers Free Bag of Distinction
Multi-channel campaign promotes a free 1 lb. bag of Nature’s Logic Distinction ($6.49 retail), only redeemable at independent pet specialty stores to Dogster’s 160,000 subscribers and millions of online viewers.
Mother Earth News Offers Free Bag of Distinction
Offered to Mother Earth’s 2.5 million Facebook followers. “Nature’s Logic is a 100% natural dog food with NO synthetic vitamins. For every lb you buy, we buy 1 kWh of renewable energy! Try a FREE bag!”
Why 99% of Dog Food is Fake (Except Nature’s Logic!)
“A synthetic vitamin is a fraction of what is in a naturally occuring vitamin. It’s missing the important cofactors that make it work. And research on synthetic vitamins shows this to be true… clearly, synthetic vitamins don’t do the job we think they do.
But if your dog eats kibble, he relies on those synthetic vitamins for most of his nutrition.”
“Nature’s Logic® is creating a better planet, one batch of pet food at a time”
Animal Wellness magazine ran this article, saying ” Looking for a pet food company that’s committed to the health of the planet? Nature’s Logic® has changed the industry and continues championing environmental sustainability. “
Nature’s Logic Partners with eTailPet to Help Independent Stores
In the wake of the COVID-19 pandemic, eTailPet, which helps neighborhood pet stores create comprehensive online storefronts, has started an initiative to join forces with industry vendors to support independent pet retailers.
Dogster Says Your Dog Can Go Green with Nature’s Logic
“Nature’s Logic’s mission is to apply the logic of nature to everything we touch, which means creating all-natural nutrition for pets from whole foods and being a voice for sustainability. Our pet food line is 100% natural with no synthetic vitamins.”
Sustainable Brands Recognizes Nature’s Logic for Certified Plastic Neutral
Nature’s Logic featured as one of the first three brands. “A new paradigm for sustainable packaging is making waves within the consumer goods industry. Plastic neutrality — the concept of measuring, reducing and offsetting a company’s unique plastic footprint — is enabling companies large and small to assess their plastic emissions, set up an incentive structure that rewards future footprint reductions, and take action today by financing the removal of as much nature-bound plastic waste as their supply chains create.”
Veterinary Journal Covers Nature’s Logic Grain-Free
Innovative Veterinary Care journal covers Nature’s Logic’s “natural, logical approach to grain-free nutrition.”
Animal Wellness: A Natural, Logical Approach to Grain-Free Nutrition
“If you have a pet who requires a grain-free diet, here are three things you can look for in a food: 100% natural with NO synthetics, high in animal protein, no high-glycemic substitutes.”
Nature’s Logic Promotes World Oceans Day
Nature’s Logic is proud to participate in removing plastic from the ocean in celebration of
World Oceans Day. We boosted our message to The Ocean Cleanup, Environmental Defense Fund, Natural Resources Defense Council, Ocean Conservancy, Surfrider Foundation or The Nature Conservancy
Pet Insight: Q&A with Nature’s Logic CEO David Yaskulka
“I was very excited to join Nature’s Logic because it’s made with 100 percent natural food with no synthetic vitamins which I believe is part of what is next for pets. Nature’s Logic doesn’t say that using a synthetic vitamin pack in our food is bad—I grew up taking One a Day vitamins, but as I studied nutrition, I came to believe that One a Day vitamins are good, but if I could get all of my nutrition from food rather than synthetic vitamins, it’s even better.”
Pet Business Sustainability Cover Story Features Nature’s Logic
“At the end of the day, by investing in sustainability, we’re investing in our future. According to Nature’s Logic CEO Yaskulka, ‘first and foremost, we owe it to our children and our children’s children.’”
Nature’s Logic Chosen for Sustainability Leadership
CEO David Yaskulka, a long-time advocate for sustainability and corporate social responsibility, is added to the Board of the Pet Sustainability Coalition, as Nature’s Logic becomes a Sustainability Champion member.
Nature’s Logic “Living Earth Day Everyday”
“The company’s recipes are all natural, avoiding the synthetic vitamin industry and reducing their impact on the environment. They use 100% natural energy to power their headquarters, make their kibble and manufacture their kibble bags.”
Nature’s Logic Promotes Shop Local Curbside and Delivery
We were proud to suspend our normal advertising as retailers changed their business model around the country, and use our budget to promote their Shop Local curbside or delivery messages with geo-targeted posts.
Free the Ocean Millennials Try Nature’s Logic
Nature’s Logic is proud to be a founding sponsor of Free the Ocean, a millennial-run community of environmentalists devoted to removing plastic from the ocean – and trying Nature’s Logic’s free bag of Distinction.
February 2020 – present
Refinery29 Features Nature’s Logic Raw as Best Raw Diet
Refinery29 Nature’s Logic Raw Frozen as one of their choices in their “Best High Quality Dog Food Brands” round up. The site, which reaches more than 4.25 million consumers each month, featured an enthusiastic customer;
“I have served my Mini-Poo Nature’s Logic canned food for several years now with good success, along with another brand of raw frozen food. But, this raw formula puts the other brand to shame because my 10-year-old dog is now playing like a 4-year-old! So much energy, a healthier coat, brighter eyes — what a difference. And he absolutely LOVES both the chicken and the beef!” – RTVGal2, Chewy Reviewer