Nature’s Logic Named Top Social Impact Brand

Nature’s Logic® Earns Exclusive Spot as Only Pet Food Named a Top 200 Social Impact Brand of 2022

Lincoln, Neb. (Jan. 12, 2022) – Nature’s Logic, the pioneer creators of 100 percent natural pet food with NO synthetic vitamins, has been named a worldwide top 200 social impact brand by Real Leaders magazine.

The only pet food brand named to the list, Nature’s Logic is honored to be recognized for its commitment to creating all-natural pet food and being a leading voice for sustainability in the pet industry and beyond.

“It’s very exciting to have Nature’s Logic recognized among other powerful names in varying categories as a top social impact brand,” said Greg Cyr, CEO of Mid America Pet Food (MAPF), parent company of Nature’s Logic. “Nature’s Logic is leading the way in our industry and is a great example of how to integrate environmental and social practices while nurturing a successful and growing brand. We look forward to continuing this work as we look to inspire important change across the industry.”

The Impact Awards celebrate purpose-driven businesses that commit to success being inclusive of positive social and environmental impact, alongside profits. Companies on the list are ranked based on their “Force for Good” score, which takes into account growth rate and revenue numbers. The 2022 Impact Award list features a mix of respected brands of all sizes and from a variety of industries, including Tesla, Patagonia, and REI.

“Business leaders across the globe are rapidly discovering that to be competitive – and to grow and thrive – they must forgo shortsighted thinking in favor of a farsighted vision that takes into account their company’s social and environmental impact,” said Mark Van Ness, Founder of Real Leaders. “We are excited to welcome new and old companies alike to the impact movement, and into the Real Leaders Impact Awards community.”

Sustainability is not only a tenet of the mission behind Nature’s Logic, but also a key factor in the company’s growth.

“We are thankful to be recognized for our progress, and know there’s more work to be done, ” said David Yaskulka, Senior VP of Corporate Social Responsibility for MAPF. “Nature’s Logic is helping lead the pet industry in sustainability – with the first 100 percent all-natural food with no synthetics, creating renewable energy with every pound, launching the industry’s first Certified Plastic Neutral pet products, achieving carbon-neutral distribution, and more. We look forward to working towards reducing the impact of our packaging and proteins, further promoting renewable energy, and becoming a leader in creating an exemplary place to work.”

Nature’s Logic was named in large part based on its achievements against the United Nations Sustainable Development Goals (SDGs), including Affordable and Clean Energy (SDG 7), Decent Work and Economic Growth (SDG 8), Climate Action (SDG 13) and Life Below Water (SDG 14). Nature’s Logic’s achievements were scored through the Pet Sustainability Coalition accreditation program.

About Nature’s Logic®
Founded in 2006, Nature’s Logic is a line of 100% natural, premium quality pet food and treats that contain NO synthetic vitamins or minerals and focus on the benefits of natural whole food nutrition. The company’s mission is to apply the logic of nature to everything they touch, which means creating all-natural nutrition from whole foods and being a voice for sustainability. The brand is a proud member of the Pet Sustainability Coalition and the American Sustainable Business Network, and buys 1 kWh of renewable energy for every pound of pet food it sells. Nature’s Logic is a proud Mid America Pet Food brand. To learn more, visit: and

About Real Leaders
Real Leaders is a membership community for impact leaders with a global media platform dedicated to driving positive change. It’s on a mission to unite farsighted leaders to transform our shortsighted world. Founded in 2010, Real Leaders recognized early on that businesses bore a responsibility to be as cognizant of their impact on employees, society, and the planet as they are on their bottom line. Real Leaders is a B Corporation, member of the UN Global Compact, and is independently owned. 


Media Contact:
Caroline Golon
VP, Marketing
Nature’s Logic